Beyoncé is set to star in H&M's summer advertising campaign shot in Nassau, Bahamas, appearing in TV commercials featuring a new track, Standing on the Sun, and in print ads and billboards under the heading 'BeyoncĂ© as Mrs.
Carter in H&M'. She's also helped design some of the looks in the collection, available in stores and online from May. In one of the images, the singer wears a tie-dye bikini from the H&M for Water range, with 25% of sales donated to WaterAid. Beyoncé commented 'It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial'.